Subscriptions are at an all-time high and are looking to overtake the digital economy. What do you need to consider if you want to take advantage of this huge opportunity and how do you go about it?
While it doesn’t sound as flashy as optimizing your targeting or your creative, making sure to structure your campaigns correctly is one of the most important parts of running profitable ads on Facebook.
There’s a difference between designing artistically and designing strategically. Instead of designing something that only looks beautiful, your design should also be goal- and solution-oriented.
When it comes to websites, speed is everything. No one wants to wait around for a slow website. And the faster a website is, the longer visitors will spend on it and the likelier they are to convert.
In light of video’s growing popularity and TikTok’s phenomenal success, Instagram launched its own version of the platform: Instagram Reels. But how do you make the most of 15 seconds?
It’s easy to get caught up in the big things – the design, the brand identity, the advertising – but when it comes to increasing conversions, there are often a lot of low-hanging fruits in the technical set-up.
For every good plugin adding a healthy dose of functionality to your site there’s a bad plugin slowing it down. When it comes to high-performing websites, sometimes less is more.
If you want your business to succeed online, it is imperative that you understand the difference between the behaviors and journeys of physical and digital customers.
Few platforms have been undervalued by businesses as much as YouTube has been in recent times. Backed by Google, YouTube is the world’s second largest search engine.
Few things define your design more than typography, yet businesses rarely invest sufficiently in their visual identity. It comes down to balancing look and feel with usability.
Performance indicators are vital when it comes to tracking the currents of your performance strategy. Unfortunately, key KPIs are often misunderstood or overlooked.
In a digital consumer world with noise all around, it has become increasingly difficult to close online sales. The digital customer journey is changing and you must change with it.
Colors send strong psychological messages and can be used to tailor brand identities, improve the power of messages, and much more. It’s all about understanding how.
Every online platform has something to offer, but few compliment each other better than Facebook and Google.. To make your advertising sustainable, connect the dots.
Google is taking charge of cybersecurity and it’s more important than ever that you pay attention. Failing to adapt will hit your conversion rates and traffic numbers.
Whether you’re situated within the European Union or selling directly to European consumers, there’s no way around it. These are the most important GDPR requirements you have to know and adhere to.
Collecting and using data strategically is fundamental to the success of just about any business. A digitalizing world has made data much more effective, but with it comes increasing responsibility.
