Category Archives: Articles

Increase Conversions By Making Your Website Run Faster

Increase conversions by making your website faster

Increase Conversions by Making Your Website Run Faster Do you want your website to convert more? Make it faster. It’s that simple. While website speed will only get you so far, it is something you can easily optimize to reliably increase your conversion rate. After all, the faster your website loads, the more time a […]

How to Build a Successful Subscription-Based Business

How to Build a Successful Subscription-Based Business

How to Build a Successful Subscription-Based Business With everyone inside watching Netflix and getting their groceries delivered, subscriptions are at an all-time high. But even if you account for the pandemic and lockdowns, subscription models are steadily taking over. From streaming services and gym memberships to grocery delivery subscriptions, consumers are increasingly opting for subscriptions. […]

Technical Measures That Increase Your Conversion Rate

Technical measures that increase your conversion rate

Technical Measures That Increase Your Conversion Rate Whether you’re running an eCommerce business or selling your services online, you’ll value a good conversion rate. And so do we. This is why we’ve been working to analyze data collected with our partners in, among others, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, and the US. Together, […]

How Your Business Can Take Advantage of Instagram Reels

How Your Business Can Take Advantage of Instagram Reels You’ve probably heard this before, but I’ll make sure you hear it again: Video is the future. Over the past decade, video has gone from making up 68% of all internet traffic, to eating up 80% of our bandwidth. Nothing exemplifies this take-over more than Tik-Tok, […]

Strategic Design Is the Key to Increasing Conversions

Strategic design is the key to increasing conversions

Strategic Design Is the Key to Increasing Conversions Too often do we see people design artistically instead of strategically. What they do not realize is that, by doing so, they are neglecting one of the most effective ways to improve conversion rates. They judge a design by whether it “looks good” and whether they personally […]

Typography in Web Design: A Beginner’s Guide

Typography in Web Design

Typography in Web Design: A Beginner’s Guide There is a fundamental difference between art and design. Purpose. While art doesn’t need purpose and can be the object of its own purpose, design is the application of art towards a goal, an objective. When developing your website, you’re probably not doing so to create a piece […]

Key Performance Indicators in Marketing: 7 KPIs Explained

Key Performance Indicators in Marketing

Key Performance Indicators in Marketing: 7 KPIs Explained Running ads can be tricky; running good ads, trickier. In order to even start optimizing your ads, you have to know whether your ads need optimization in the first place – how are they performing – and what aspects of your ad need improvement. Most platforms, including […]

What is GDPR? Understand the General Data Protection Regulation

Drawing of the EU used to reflect GDPR

What is GDPR? Understand the General Data Protection Regulation The European General Data Protection Regulation, known colloquially as GDPR, is arguably the most important change made to data privacy regulation in decades. It was adopted on April 14, 2016 and entered into force throughout the European Union (EU) and the European Economic Area (EEA) on […]

New Security Requirements from Google Affect your Conversion Rate

Google graph shows change in conversion rates

New Security Requirements from Google Affect your Conversion Rate If you are one of the many currently involved with a website without a correctly installed and verified SSL-certificate, then it is time to pay attention. Since October 2017, Google started marking all websites in which any data can be shared by the visitor, without such […]